Marketing Tips to Increase Mobile App Downloads

So you’ve created a mobile app. It will be joining the nearly million other apps you can find on Google Play or the Apple Store. Mobile apps are a hot commodity and like with any commodity, you have over-saturation. This can be a real problem when you’re trying to make your mobile apps stand out.

 

This is why it’s so important for you to learn marketing techniques to do just that. The following are some tips you can use to help make your mobile app stand out and potentially earn more dowloads.

 

Optimize Your App

If you’re planning to upload your app to the Apple App Store, then you need to optimize your app to perform well in the search results. There are different factors that can improve the ranking of your app. For example, screenshots, ratings, app title, tags, download data and more.

 

Make sure you include keywords in these different areas and completely fill out your app profile, so that it has a better chance of being ranked highly. For example, if you are building a edometer app, then you should include pedometer in the app title.

 

Use Facebook Marketing

This is something few app marketers are doing. It’s an untapped market that can prove to be very useful for building app awareness. One way to go about this is to post updates about your upcoming app to your followers before the release.

 

Then once it releases, you post about the grand opening. You should also use paid posts to ensure they’re being seen by the right people.

You can use a combination of sponsored stories and page promoted posts that are shown in mobile news feeds.

 

Try Promoted Tweets

If your fan base is on Twitter, you can use promoted tweets to reach out to them. You can use this even if you don’t have a following on Twitter. These ads are presented to everyone within the demographics and parameters you set. You can select the budget you want, so start off small then work your way up as you see results.

 

Include Viral Mechanics with Your App

You’ve likely seen this done in the apps you use. For example, a window will pop up asking you to rate the app and leave a review. Or to share the app with your friends. There are share buttons placed in these apps, allowing you to quickly share the app on your news feed on platforms like Facebook and Twitter.

 

Build a Microsite and Use SEO

A lot of app marketers create microsites just for their app. This can be treated like any other website, using search engine optimization tactics to build its ranking. This can help people looking for your type of app find it easier.

 

You can also use paid ads to promote the microsite, allowing people to find it even when they’re on their desktop or laptop. This increases your chances of reaching a broader audience, versus focusing solely on those using a mobile device at that moment.

 

There are many different types of apps you can build. For instance, you can help people connect with deals on Groupon for businesses like Journeys. Whatever ideas you come up with, make sure to use these tips to help market it!

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The Pros and Cons of Hiring Mobile App Developers

There are several mobile app companies across the globe and their aim is to ensure that they promote businesses and make work easier for the business people and companies. This is one of the best marketing strategies that is used by most people today.  The mobile app developers are professional who came up with the mobile apps that are made for various purposes. There are several reasons why it is advisable for you to hire a mobile app developer or mobile application development company and this mainly depends on your needs as an individual. Some of the things that you will have to look at when hiring mobile app developers are:  the purpose of the app, the mobile platform, the app budget, the targeted audience and many others. The pros and cons of hiring mobile app developers include:

Pros

What do you think are the major benefits of outsourcing mobile developers? The major benefits in this case are flexibility and affordability. Below are more details about them.

Cost

Outsourcing an app developer is one of the cheapest things that one can ever do. Its less expensive as compared to having an in-house professional. In this case you are likely to save a lot of money that you will use in doing other important activities. Another thing is that it will save you time as compared to taking a full-time employee.

Flexibility

If you like outsourcing app developers, it is easy for you to switch from one app developer to the other as compared to hiring a full time employee. You are also flexible in the sense that you can various developers from different apps but this depends on your needs.

High quality job

It is evident that the work that the mobile app developers are of high quality since it can assist you to do a lot of things and more importantly improve your business. What is good about these services is that they are only offered by experienced project developers. We have many talented app developers who are good in developing different kinds of apps.

Cons

Flaw in the security system

A flaw in the security system is one of the issues that most mobile app developers face. This issue or problem can be easily solved if the agreement of the app clearly defines the access permissions and these permissions should only apply to the parties concerned and not just anybody.  A clear specification can assure the clients that their information is confidential and not leaked to the outsiders or to the competitors.  What most clients fear when taking the app is the breach of security.

Quality controls

Most mobile app outsourcing companies face the problem of quality controls. In such a case what the outsourcing companies do is to ensure their reputation is maintained and therefore they ensure that they offer supreme services that cannot be easily compromised by the clients.

Last but not least, the pros and cons are very important factors that you have to consider before you decide on the kind of mobile app that you want to develop. App developers London are among the best app developers that we have in the world because of the quality of services that they offer.

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Mobile App Development Business

How to Start a Mobile App Development Business with Little Investment

Right now, there are many good app companies UK and are in great demand. Anyone who wants to set-up their own business may find mobile app development to be the ideal solution. Of course, you will need to know everything there is to know about development but if you do, why not give it a go? This type of business can be fantastic for a host of reasons and you can love how varied it is. For many newcomers, however, they don’t know how to go about creating their own mobile app development business without having the need to put a lot of investment into it. So, how can you possibly start a business with little investment?

Advertise Your Skills on Free-To-Post Ad Websites

First of all, you want to go ahead and search for some free-to-post websites. There are quite a few out there in which you can post a simple ad allowing people to know your business is able to take on new clients. For instance you can have something as something as, ‘ABC Mobile App Development, For All Your Development Needs’. Something like this would be simple enough and may help entice more customers to you all for free. However, you can also look at advertising in the local or national newspapers for a little charge and it might drum up business. A lot of app developers London start out like this in order to attract the clients.

You Can Freelance Until Your Business Is Up and Running

While you’re waiting for your business to get off the ground, it could be wise to outsource your talents. Freelancing can be a simpler way to gain a little money while you’re business is slow. This can be a fantastic way to let others know about your skills and you never know, word of mouth might get around and new clients stream to you. Going onto freelancing websites and showcasing the best of your abilities might attract more people. App companies just starting out really do need to do this because clients might not come to you immediately. You have to put forward your skills for them to find your business.See more details from https://www.whatech.com/mobile-apps/blog/302844-grow-your-business-with-qualitative-mobile-app-development

Market Online Via Newsletters and Create a Website

Mobile App Development BusinessStarting a business is easy but getting the clients is another thing entirely. It is important for you to do your part and entice the people in. one of the simplest ways to help get more people would be to set up a website for the business. This can require very little investment but the results can be great. What is more, if you are able to get a few clients, you can send them newsletters periodically and they might pass your info onto people they know. App developers London can often find setting up a website is useful for their business.Read review here!

Reach the Stars

Starting up a business takes time, energy, determination and sometimes a lot of luck. It isn’t easy to spring onto the market when it already has such a fierce level of competition. However, that doesn’t mean to say you can’t break through the barriers and become a successful business. Your company might just become one of the biggest app companies for mobile development in the UK.

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Mobile App Development Company

Challenges for a Mobile App Development Company

Creating a mobile app development company can be pretty easy to do and with good knowledge behind anything is possible. You can see a lot of success and really love your job too. However, while there can be many positives surrounding mobile development, there can also be plenty of challenges for companies, new or experienced. What are the challenges a company might face? Read on to find out more.

Dealing with Security Concerns

If there is poor data encryption, user’s details can be stolen. This can often be a troublesome task for developers as different applications require a different level of security. There are some apps that really don’t store any user data and that only a basic level of security is needed. However, there are also many other applications that store thousands of pieces of data for users and requires a high level of security to keep them safe. This really falls to the app designers and developers because if they don’t find a way to keep people safe they will find the trouble knocking at their door. It’s hard to get the balance right and sometimes, it’s just not possible.Get some information from http://www.business2community.com/mobile-apps/role-android-application-development-company-business-success-01828963#YLVizU1oRyC0oVZ3.97

Keeping Updated With Latest Trends

Another challenge for app development companies has to be the fact that technology and software is constantly changing and there is a real need for adaption. Unfortunately, there are many who don’t like this and find it’s too strenuous and difficult to do so. That is a real issue and it’s one more and more are facing. Yes, being knowledgeable in almost all areas is great but as times change, you need to as well.

Financial Constraints for App Companies UK

Who was thousands to invest in a new company? Who has the time to get to the heart of all business needs? Sometimes, it’s the finances that cause the most challenges and it’s not hard to see why. When you don’t have the money to setup a new company or indeed invest in the needed tools for the job you do, it’s a nightmare. App companies UK can be successful but again, money concerns are still very much there. Even a one-man company based at home can need a lot of financial backing in order to get their business off the ground.Checkout website at http://thesoundpipemedia.com

Not Being User-Friendly

Mobile App Development CompanyApp designers can put a lot of hard work into creating the app only to find it lacks something very important—user-friendliness. Now, if there are issues with the app, even though it looks good, users will not be able to use it as it should. Functioning apps is one thing but being user-friendly is quite another.

Challenges Ahead

The above are only a small handful of challenges that face mobile app development companies each and every day but there are so much more. It’s hard because there is constantly something new to make you stumble and with apps, things have to be spot on. You really do need scales for skin as it’s a fast moving world and often full of road blocks. Hopefully you will be able to avoid most of the challenges and find success as app designers.

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Mobile App

4 Trends That Define Future of Mobile App Development

App builders UK is constantly looking at ways to make its apps bigger and better for clients. Right now, people love mobile apps but within the next few years, more will be done to make them roll with the times and they’re going to be better than ever before. However, what are these trends? What trends are going to define the future of mobile app development? Read on to find out more.

Location Sensing

We aren’t just talking about GPS here we’re talking about the ability for apps to sense where the user is within their homes and how they move around. It’s truly fascinating. Apps that offer a heightened sensing ability are really becoming popular for fitness applications and, of course, games. This is a huge trend and one that more and more app designers are turning to each and every day. However, the future of mobile app development is going to be here as it enhances app functioning. Yes, Internet connections will determine its success rate but there is truly a lot of room for success.

Wearable Technology

Mobile app development is soon going to fit in around wearable technology. Having the ability to wear simple pieces of technology as watches and all sorts of things is becoming a fast trend. People love the idea of being able to wear technology and it’s the trend that is fast defining the future. App developers love the idea of creating apps based around technology and it’s not as complex as you might think.Click this site!

Virtual Reality

VR – everyone has heard of it and everyone wants to use it. Virtual reality is truly one trend that is going to define future because it’s getting bigger and better every day. There are now thousands who are using VR technology and it’s interesting to see the apps available for it. However, it’s great to see how versatile this area has become and app designers really love the challenge of it. The mobile apps for VR technology might be slightly different to standard smart phone apps but they are going to offer so much for so little.

Mobile Purchasing

Mobile AppWho doesn’t buy something on their phones or tablet PCs? It does seem as though more people are choosing mobiles or mobile purchasing than ever before. It’s all through the mobile apps and they truly are a great addition. You can have so much fun with these apps and you don’t have to put yourself at risk either with them. They work as a standard website so that you have the same experience in terms of shopping only a little more convenient. App builders UK is fast becoming very aware of mobile purchasing.

A Future for Technology

Currently there are many fantastic and simple applications that grab the attention of the users and they truly love it. However, within the next few years, the apps of today will be outdated and replaced by more modern and trendy ones. Development of these apps will also become a lot easier and they are going to become very popular too. App developers will move with the times and the results will be easy to see.

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